Custom built delivery apps for South African restaurants and retail
A custom built delivery app is software made for your brand: customer ordering, driver dispatch and a merchant/admin console, not a slot on Uber Eats or Mr D. doorbell designs and ships that stack in South Africa — WhatsApp commerce, branded iOS/Android/web, Paystack, routing and live tracking — so you own the app and the customer.
Custom vs white-label vs marketplace
- Marketplace (Uber Eats / Mr D): they own the customer; you pay commission.
- White-label: your skin on a shared product; faster, less unique.
- Custom built: your flows, your brand, your data. doorbell does this when a chain, grocery or ghost kitchen needs more than a template.
The homepage is the ops and platform story. This page is the app studio / custom build offer — customer, driver, merchant and admin as one stack.
What we build
- Customer app + branded website
- Driver / dispatch app (routing, tracking, confirmation)
- Merchant / admin
- WhatsApp ordering (specials → branded checkout → pay → track)
- Paystack payments
How we build
Firebase-hosted ordering, Paystack, WhatsApp journey, live tracking.
Work we’ve shipped
Logos are on the homepage — no invented numbers.
- Romans Pizza
- Foodeez
- Score Groceries Discounter
Who it’s for
Franchise groups, grocery/retail, ghost kitchens, and operators who already have volume and need their own app — not a freelancer clone script.
Ready to commission a custom built delivery app?
Start a PilotFrequently asked questions
What is a custom built delivery app?
It is a branded ordering and dispatch system built for one operator: customer app or site, drivers, and admin. doorbell builds that in South Africa and connects WhatsApp, payments and tracking.
A custom-built delivery app is a branded ordering and delivery application designed specifically for one business — not a shared marketplace like Uber Eats or Mr D.
It’s built around that brand’s menus, stores, pricing, delivery rules, payments, and customer experience, so customers order directly from the business and the business owns the customer relationship and data.
In practice it usually includes customer apps (iOS/Android), web ordering, an admin/restaurant dashboard, and often driver dispatch and live tracking — tailored to how that company actually operates, rather than forcing them into a one-size-fits-all platform.
How is this different from Uber Eats?
Uber Eats is a marketplace. A custom app is yours. Customers order from you; you keep the data and do not pay a marketplace commission on those orders.
Custom build or white-label?
White-label is a shared product with your branding. Custom is when you need your own UX, stack or operations. doorbell can start from our platform and customise —
Do we get iOS and Android?
Who owns the app and the customer data?
You own the customer relationship.
How do we start?
Start a Pilot on doorbell.delivery. We begin with WhatsApp or web, then the branded apps.