The Direct Commerce Platform for Franchise Groups

Turn Your Franchise Into Its Own Delivery Platform.

Own your customers. Grow direct digital sales. Reduce marketplace dependence.

Doorbell provides the ordering technology, delivery network and customer support to launch direct delivery across your franchise — without building the infrastructure yourself.

Start a Pilot See How It Works
No setup fee• No marketplace commission• Multi-store ready• Website + App + WhatsApp• Managed delivery
Customer Your Brand Doorbell Infrastructure Delivery
doorbell Direct Commerce Platform
Hi Sarah 👋
Today’s specials are ready.
2 Large Pizzas special
2 Large Pizzas

R169.80 · Feaster Deal

Feaster Deal special
Feaster Deal

R89.90 · Lunch combo

Branded Ordering

2 Large Pizzas R169.80
Delivery Fee R40.00
Total R209.80

Order Processing

Order received
Store notified
Ready for dispatch

Live Tracking

Driver is on the way ETA: 12 min
✓

Delivered Successfully

Customer receives confirmation and a WhatsApp follow-up.

How was your delivery? ⭐⭐⭐⭐⭐
0% Marketplace commission
100% Customer ownership
Live Driver tracking
Built for real-world commerce

Technology and delivery infrastructure designed for restaurants, grocery retailers and multi-location brands.

Roman's Pizza logo Romans Pizza
Foodeez logo Foodeez
Score Groceries Discounter logo Score Groceries Discounter
The Problem

Your customers are ordering online.
But who owns the relationship?

Marketplace model

Marketplace

Customer ↓ Marketplace ↓ Your Store

Third-party marketplaces can provide valuable reach, but the customer relationship, ordering experience and digital channel sit outside your brand.

Direct model

Your Brand

Customer ↓ YOUR BRAND ↓ Doorbell Infrastructure ↓ Your Store

Doorbell gives your franchise the infrastructure to operate a direct ordering and delivery channel under your own brand.

Own the customer

Build direct customer relationships.

Own the data

Understand purchasing behaviour across your network.

Own the channel

Control the ordering experience from promotion to delivery.

Doorbell operates the technology and delivery infrastructure behind the scenes.

Built for franchise groups

One Platform.
Every Store.

Give every franchise location access to direct digital ordering and delivery while head office maintains visibility and control.

Head Office
↓
Store 01
Store 02
Store 03
Store 04
Store 500+
↓
Website
App
WhatsApp
↓
Doorbell
↓
Driver Network
↓
Customer

Head Office

  • Central visibility
  • Brand control
  • Network reporting
  • Digital customer ownership
  • National promotions
  • Scalable rollout

Franchisee

  • Direct orders
  • Managed delivery
  • Automated dispatch
  • Live tracking
  • Customer support
  • No driver fleet to manage

Customer

  • Order directly from the brand
  • Simple checkout
  • Live delivery tracking
  • WhatsApp/SMS updates
  • Customer support
  • Familiar branded experience
Explore Doorbell for Franchises
No App DownloadOrder instantly from WhatsApp
Secure PaymentsPowered by Paystack
Live TrackingReal-time delivery updates
Branded ExperienceYour customer, your brand

Solutions Built For

Ocean Basket logo
Ocean Basket
Demo
Bin Rashied logo
Bin Rashied
Demo
Pedros logo
Pedros
Demo

Direct Ordering. Managed Delivery.

Subscription at excellent value — only R1,000 a month per store. Minimum 40 stores.

The goal is simple: protect your brand and give direct-ordering customers the service standard you’d expect from a national franchise. No commitment · Cancel anytime.

Explore plans

Managed Delivery

Doorbell runs dispatch, drivers, tracking and customer care on orders from your existing channel.

What do you get

  • Existing website, apps and POS integration
  • Automated dispatch
  • Driver network
  • Live tracking
  • Customer notifications
  • Customer care
  • Delivery analytics
  • Proactive calls if a delivery will miss the ETA
  • Replacement order if a doorbell driver caused the issue

Proposed delivery model

  • Standard delivery radius: up to 5 km
  • Where viable, extended delivery up to 10 km
  • Beyond 5 km: R10 per km, paid by the customer
  • Base doorbell delivery fee within 5 km: R50 per completed delivery
  • Customer pays: R45
  • Store contributes: R5 (this split can be tailored to fit specific requirements)
R600 / store / payable monthlyor R500 / store / payable yearly
Discuss Integration

Managed Delivery and Direct Ordering

Doorbell takes care of order placement through to fulfilment, under your brand.

What do you get

  • Existing website, apps and POS integration
  • Automated dispatch
  • Driver network
  • Live tracking
  • Customer notifications
  • Customer care
  • Delivery analytics
  • Proactive calls if a delivery will miss the ETA
  • Replacement order if a doorbell driver caused the issue
  • Ordering website
  • iOS and Android apps
  • WhatsApp Commerce
  • Multi-store ordering
  • Online payments
  • Promotions and customer accounts
  • Central reporting and operational support

Proposed delivery model

  • Standard delivery radius: up to 5 km
  • Where viable, extended delivery up to 10 km
  • Beyond 5 km: R10 per km, paid by the customer
  • Base doorbell delivery fee within 5 km: R50 per completed delivery
  • Customer pays: R45
  • Store contributes: R5 (this split can be tailored to fit specific requirements)
R1,000 / store / monthMinimum 40 stores. No commitment · Cancel anytime.
Start a Pilot

Direct Ordering

Your branded digital ordering channel. Add doorbell delivery when you are ready.

What do you get

  • Ordering website
  • iOS and Android apps
  • WhatsApp Commerce
  • Multi-store ordering
  • Online payments
  • Promotions
  • Customer accounts
  • Integration with delivery platform
R600 / store / payable monthlyor R500 / store / payable yearly
Explore Direct Ordering

Use Doorbell fleet management and integrate with your digital channels — or subscribe to Direct Ordering. Managed Delivery and let us take care of order placement through to fulfilment, and delighted customers that will return.

What makes doorbell different

We don’t only provide the technology, drivers, and fleet management — we take responsibility for fulfilment from order placement through to successful delivery.

Our operations team monitors deliveries and handles customer care throughout. If an order won’t make the estimated timeframe for any reason — for example bad weather, peak periods, a restaurant being overwhelmed, a customer not responding when the driver arrives, or an incorrect address — we proactively call the customer and keep them informed. If a poor experience is caused by a doorbell driver, we contact the customer directly and, where appropriate, pay for a full replacement order at a time that suits them. That cost sits with doorbell, not the store.

Start small. Scale fast.

You Don't Have To Replace Everything.

Doorbell can integrate into the digital infrastructure you already have. Start with one problem. Prove the model. Then expand.

WhatsApp campaign Direct orders Doorbell delivery Website integration Branded app National rollout

Doorbell can work alongside your existing website, app and operational systems. You don't need to rebuild your entire digital stack to start.

Your Business. Your Brand.

doorbell helps restaurants, retailers and franchise groups create beautiful customer experiences across websites, mobile apps and WhatsApp while we manage the delivery logistics behind the scenes.

Delivery Network — offer nationwide delivery without employing drivers.
WhatsApp Commerce — increase repeat orders by bringing customers back to your own channels.
Website Integration — seamlessly integrate ordering into your existing website.
White Label Apps — launch your own branded ordering experience without building an engineering team.

From Promotion To Delivery

A frictionless customer journey designed to maximise direct orders.

1

Promotion

Customers receive your latest promotion through WhatsApp, your app or your website.

2

Order

Browse products, customise items and checkout securely in minutes.

3

Dispatch

doorbell automatically assigns the closest available driver.

4

Delivery

Customers track their order live until it arrives.

The low-risk way to start

Prove Doorbell In 30 Days.

Don't start with a national rollout. Start with a few stores and real orders.

01

Choose your stores

Select 3–5 suitable locations for the pilot.

02

Connect Doorbell

We connect Doorbell to the existing ordering process or provide a simple ordering workflow.

03

Go live

Doorbell manages dispatch, drivers, tracking and delivery support.

04

Measure

Review real operational data before deciding whether to expand.

If it works, scale it.

Start a 3-Store Pilot

No national commitment required.

Real operations. Real deliveries. Real data.

National pizza franchise pilot — Doorbell was tested in a live restaurant environment to measure the operational performance of the delivery model. Delayed customers were proactively contacted and supported.

4-week pilot

101Orders
0Delivery issues
3Map-related delays
2Food preparation delays
View Pilot Case Study
The direct order opportunity

What Could Direct Ordering Be Worth To Your Network?

Total monthly order valueR0
Total annual order valueR0
Illustrative opportunityR0Direct monthly order value
Illustrative opportunityR0Direct annual order value

Illustrative scenario only. Actual order volumes, economics and results vary by business. This does not represent guaranteed additional revenue or savings.

Don't imagine it.

See Your Brand Running On Doorbell.

We'll create a demonstration showing how your brand could use Doorbell for direct ordering, WhatsApp Commerce and delivery. Instead of sitting through a generic software presentation, see how Doorbell could work using your own brand and customer journey.

Your logo Your products Your customer journey Doorbell Delivery
Build My Demo

No commitment required.

Why direct commerce?

Marketplaces Create Reach.
Direct Channels Create Relationships.

Third-party platforms can remain an important acquisition channel. Doorbell gives brands another option: build a direct digital relationship with customers while retaining control of the ordering and delivery experience.

Customer relationship

Bring repeat customers back into your own ecosystem.

Brand experience

Control the journey from promotion through delivery.

Digital infrastructure

Build a direct commerce channel that can scale across your franchise network.

Marketplace AND direct — not necessarily marketplace OR direct.

WhatsApp Ordering Journey

1

WhatsApp Specials Carousel

Customers browse specials inside WhatsApp and tap Order For Delivery.

2

Branded Landing Page

Branded landing page

A fully branded ordering page opens instantly in the WhatsApp browser.

3

Deal Configuration

Deal configuration

Customers choose pizza options and configure deals before checkout.

4

Delivery Details

Delivery details

Customers choose immediate or scheduled delivery, instructions and tip.

5

Payment Confirmation

Payment confirmation

Customers receive confirmation, estimated delivery time and order number.

6

Live Tracking

Driver en route

Customers track order status and driver progress in real time.

Keep What Works. Add What You're Missing.

Already have a website? Keep it. Already have an app? Keep it. Already have a POS? Where technically possible, Doorbell can integrate with your existing systems. Need the complete platform? Doorbell can provide the ordering experience as well.

Existing website Existing app WhatsApp POS / API

↓

Doorbell API / platform

↓

Dispatch Drivers Tracking Support
Option one

Integrate with what you already have.

If your business already has a website, mobile app, POS, call centre or online ordering flow, doorbell can connect into that process and take over the delivery layer.

Keep your existing customer ordering journey.
Send delivery details to doorbell automatically or manually.
Add driver dispatch, tracking, ETA updates and support.
Launch a controlled pilot before deeper integration.
Option two

Custom-Branded Ordering Apps & Websites

Launch your own ordering website and mobile apps under your brand. We can integrate with your existing systems or build everything from scratch, while doorbell handles the technology, delivery logistics, and ongoing support.

Branded website and customer ordering portal.
Custom iOS and Android apps.
WhatsApp ordering and specials campaigns.
Driver app, dispatch system and customer notifications.
Discuss Integration
From order to doorbell

How Doorbell Works

Doorbell connects the digital ordering experience with the physical delivery operation.

Customer orders Order reaches store Doorbell dispatches driver Driver collects Customer tracks delivery Delivered
From pilot to national

Start With 3 Stores. Scale To 300.

Stage 01

Pilot

3–5 stores

Stage 02

Validate

Measure operations and customer experience

Stage 03

Regional

Expand to selected regions

Stage 04

National

Roll out across the franchise network

Prove first. Scale second.

Your Customers Are Already Ordering Online.

The question is whether they're ordering through a channel your brand controls.

Own the customer. Own the data. Own the channel.

Doorbell provides the infrastructure behind it.

Start a Pilot Request a Branded Demo

Start with 3–5 stores. No national commitment required.

Let's find the right place to start

Let's Find The Right Place To Start.

Start with 3–5 stores. No national commitment required.

About doorbellWho we are — Cape Town direct commerce for restaurants and retail doorbell FAQWhatsApp ordering, Uber Eats alternatives, pilots and drivers WhatsApp ordering for restaurants in South AfricaSpecials to paid delivery in chat Uber Eats alternative for SA restaurantsOwned channel vs marketplace commissions Branded restaurant ordering appsWhite-label web and mobile under your brand custom built delivery appCustomer, driver, merchant and admin — built for your brand How to launch direct deliveryPilot-first rollout playbook Ghost kitchen delivery in Southern AfricaOwned ordering and dispatch for dark kitchens

Message sent! We'll be in touch soon.